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Bringing a Tablet-Based Foundational Learning Program to all the Primary Schools in Malawi: Joe Wolf and Kira Keane on the Evolution of Imagine Worldwide (Part 1)

What does it take to scale a tablet-based foundational learning program to all the primary  schools in Malawi? In this 3-part interview, Joe Wolf and Kira Keane describe how Imagine Worldwide has approached that challenge and share some of what they have learned in the process.  The tablet-based program at the center of Imagine Worldwide’s work, developed by software partner onebillion, serves as a supplement for regular instruction, with each child in a school spending a targeted 150 minutes per week working independently on problems related to reading and mathematics. Imagine Worldwide partnered with the Government of Malawi to rollout the program in 500 primary schools in 2023-24, with the ultimate goal of expanding to all 6000 primary schools in Malawi, serving 3.8 million learners in standards [grades] 1-4 annually. Joe Wolf is the Co-CEO and Co-Founder of Imagine Worldwide and Kira Keane is the Director of Communications. (Photos/graphics are from Imagine Worldwide unless otherwise noted.)

TH: Can you describe for us some of the key steps or phases you went through as you developed your work to test and then to scale-up this tablet-based program in Malawi? 

Joe Wolf: The first phase of our work was all research oriented. We wanted to see if these learner-centric tablet models could work – were they really effective for children? – before asking under-resourced systems to spend time, energy, and capital on them. That meant we had a prolonged research phase that included nine randomized controlled trials. That was across different contexts, different languages, different implementation models, different countries – really exhaustively trying to prove that these solutions can, in fact, add significant value. 

The second phase was what we call “learning to scale:” What are the processes that need to be done repeatedly well to scale within these contexts? We purposely spread our work out across seven countries, with different implementation models, different implementation partners, different types of structures to really test what needs to be done repeatedly well so that these systems can adopt the work at scale. Then, only in the last three years, we’ve put the pedal down and said, “Okay, I think we’re ready to really think about scaling.” And we were only able to act on scaling thanks to the leadership of the government of Malawi, who saw the learning gains of our pilot programs and saw how this edtech intervention could support their national goals of improving foundational skills.  At that point in 2022, we served around 6000 children, but we increased it to about 700,000 children by the beginning of 2025. That’s a 100x increase in the last two years, which I think is a testament to the scalability of the model, the execution of the team, and the leadership of our government partners. 

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TH: What’s the third phase? Implementation? 

JW: I would say it’s scale plus continuous improvement. Now, our research is less efficacy oriented and more implementation oriented. How do we make it better and better and better? To address that, we have four levers we focus on: 

  • Access: How do we serve more and more children and make the solutions easier and easier to implement? 
  • Cost-effectiveness: How do we bring down the recurring costs to be as low as possible? We’ve brought costs down around 75% in the last five years, and we think there’s still room to go. Our key inputs are all highly deflationary, so we’re getting better economies of scale as we grow. Right now, we’re at about seven dollars (USD) per child per year. We think we can get that under five dollars (USD) as we get better economies of scale. 
  • Advocacy: How do we use data to improve the implementation model in the software so that the efficacy of the program continues to go up and up and up? It’s one of the beauties of technology that it can iterate and improve. You’re not building a building and putting in books and then five years later it’s deteriorated. We actually have the ability to use data to continuously improve through this flywheel of innovation.
  • Sustainability. How do we work with our government partners to build operational and financial sustainability?  And how do we do it starting day one, where we’re building the “muscles” within the existing education system, as opposed to the classic approach of starting off outside the system and then trying to hand it off to the system. Too often, if you haven’t done a good job of building that internal muscle, and then things fall apart. So we’ve really taken the system strengthening approach, acknowledging that there are capacity and infrastructure gaps within the countries where we work and that there are key functions that need to be built that don’t currently exist within some of these systems. We’ve tried to give it time so that, by the end of the implementation phase, the system has already been doing the work for an extended period of time. That way, you don’t have this fall off as you try to hand-off everything to the system itself.

Kira Keane: I just want to underscore a couple of points that Joe made. For Imagine, this notion of the continuous improvement loop, it’s not like we did things, something went wrong and we’re like, “Oh, we have to fix this.” This was an intentional design element from the very beginning: How do we get continuous feedback to improve both the software itself and the implementation model? And the other point is that our key question is “How do we serve as many children as possible?” The need is so immense and the population growth will be so intense over the next 10-15 years so we really need to be focused on scale. That means working with our government partners to aim for generational impact, really looking at country-wide scale, and focusing on how we design for that.

JW: I’ll add two more things to what Kira said. The ecosystem is exhausted by pilots – by small things that don’t scale, that don’t have evidence, that take a lot of time and resources. Scale from day one very much aligns with where the governments are. They have a big problem with the lack of foundational learning among their students, and they need big solutions. Little, tiny things are just distracting and take too much time and energy. The second thing is that we have positioned our organization to be temporary in nature, so our job is to put ourselves out of business as quickly as we possibly can. We don’t see these as “Imagine Worldwide” programs in Malawi or “Imagine Worldwide” in Sierra Leone. These are programs of the government in Malawi and of the government in Sierra Leone that we are helping to support. We’re helping to build capacity and infrastructure to build muscle within the systems. But as soon as the government is ready to maintain this on its own, we are more than pleased to step out of the way and to move on to the next challenge. I think that positioning is really important for the governments. It’s really important for the funders. It’s really important for us and our team. Too many times, an NGO establishes itself and 50 years later, the NGO is still there, doing the work. We need this work to be sustainable within existing systems. Part of that is a commitment for us to get out of the way. We have to believe in sovereignty and the power of governments to run themselves, while also acknowledging that the use of technology in a place like Malawi is new, and so there is going to be a period of time where we have to build some functions that do not currently exist.

TH: That certainly resonates with my experiences in the US where we’ve seen multiple improvement efforts collide in schools in ways that can actually undermine their capacity for improvement. What made Malawi a good context for you to work on scale-up?  

JW: The work in Malawi actually predates the partnership with Imagine. There was a program called “Unlocking Talent,” with the software developer onebillion that became our partner. The onebillion CEO went to Malawi, I think, 15 years ago, fell in love with the country, and developed the product. The first product they developed was in Chichewa, in Malawi. In other words, this was not developed in the West and then adapted to the context. This actually was developed within the Malawian context. We became a research partner to look at impact and to help do the RCT work. That has now evolved into a much more scalable model that we call the BeFIT Program. It’s serving standards [grades] one through four, whereas the first program was only standard two. 

A person holding a tablet

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Key elements of the BeFIT program in Malawi

There have been a whole bunch of iterations along the way to develop our general approach, but it basically evolved by thinking about what it would take to actually scale the program much more cost effectively to many more students in more systems. If you look at the other places that we worked, you’ll see that we started with finding local partners, mostly local NGOs, some local social-oriented businesses, and then turned over a lot of the functions to those local partners to see what worked in different contexts. From that, we have built a series of centralized functions that we’re now drawing on in our country partnerships, as opposed to having it be completely decentralized. We learned a lot from the initial more decentralized exploration, but we’re now in the process of creating more standardization. Part of scaling depends on acknowledging that you can’t have fifty different bespoke operations. You need to have systems and standards and data systems. When you have 6000 children in Malawi, using a total of 1000 devices, you can do some things by hand; but now we’re trying to serve millions of children in Malawi, with hundreds of thousands of tablets. We now need data driven systems in order to be able to manage that equipment in the field. 

TH: Let’s follow the arc of that evolution in Malawi. What are some of the steps that were crucial to your learning and to the development of the model?

JW: In Malawi, we took seven or eight years to do the research and to get the right level of government buy-in to understand what was working. That included learning things like what’s the infrastructure for the typical school in Malawi? Just to give you the context, that means more than 100 children per teacher and inadequate levels of teacher training. There’s very rarely basic infrastructure in place, so no electricity and certainly no internet connectivity. That’s the reality of the average class in Malawi. So as you think about the components of our model that have emerged the first was what you would call the infrastructure component. We put solar power into all of our schools, addressing questions like: 

  • Where do solar panels go? 
  • How does the solar electricity feed a bank of lithium batteries? 
  • How do the tablets get stored and secured overnight so that they’re charged and they’re safe? 
  • How does all that equipment get distributed to children in a really efficient manner, so that you’re getting as much asset utilization as possible and as much learning time as possible? 

In the end, our research consistently shows that the number of minutes each student uses the content is directly correlated to the level of learning. So we’re addressing these 101 things that need to be done in terms of the infrastructure and operations to maximize that time on task. And that has to take into account that the school day and the school periods are very short in Malawi and you have a lot of children in the classroom. So even just getting kids in and out of a classroom is a lot harder than in many other contexts.

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A classroom in Malawi

TH: You just described those complexities really effectively, but for those of us who aren’t familiar with the context, can you go into it even more deeply? What does it really take to get a program like this up and running at scale? 

JW: I think that in addition to a foundational learning organization, we are, in a lot of ways, also a supply chain logistics company. Learning gains are still our north star, but the reality is you’re talking about a phase one of BeFIT that involved launching the program in five hundred schools in five months across half of the country of Malawi, including very rural districts. So we have to deal with the logistics of getting five hundred secure storage cabinets into those schools. We have to deal with the logistics of getting 100,000 tablets distributed across those 500 schools and of getting the solar equipment put into 500 schools. That’s a significant operational lift, and you have to approach that with a level of rigor in terms of those key functions, if you’re going to be able to scale, and you’re going to be able to do that on time. And we had to do that on budget in the middle of a huge macro-economic meltdown in terms of currency and raw materials. In the grand scheme of things, once the equipment is in place, kids can get learning very, very quickly. There’s not a huge lift in terms of adult training. There’s not a huge lift in terms of the role of the adult in the model itself; the content has been built to be autonomous, meaning the child can be self-directed. The tablets themselves have been built to be very robust. A lot of enhancements have been made to make the tablet durable. There’s a long battery life so it can be used throughout the day. Every part of the tablet has been built with screws so that a component can be swapped out if something breaks. So every part of the context has been taken into account in order to get that equipment into the field and utilized. This is one of the big learnings: you have to start with the context in mind, and you have to start with the learning objectives in mind. You then make a series of software decisions, and then you make a series of hardware decisions. Too often in education, it goes the other direction, where people buy stuff, but then they haven’t really thought about what’s going to go on the stuff? What’s the training required? What are the charging and security components of it? What is our learning objective at the end of the day? You have to start with learning, move into the context, and think about all the infrastructure decisions that need to be made in order to make that learning possible in that context. 

KK: I think it’s also important to flag that in working on the logistics we included the government from day one. That means things like using the delivery trucks the government already had. Trying to manage that coordination may have been a little slower or less efficient in some ways, but too often people design an implementation model, put a bow on it, and then hand it to the government without including them from inception. 

Next Week: Building the Capacity to Improve and Sustain Foundational Learning Through Government and Local Partnerships in Malawi: Joe Wolf and Kira Keane on the Evolution of Imagine Worldwide (Part 2)

Something’s Happening Here: Gregg Behr on the Evolution and Expansion of Remake Learning and Remake Learning Days (Part 1)

What does it look like when an entire community supports children’s learning and development? In this 2-part interview, Gregg Behr talks about the origins of Remake Learning and how the expansion of Remake Learning Days has helped to catalyze similar community-wide efforts in several other cities and regions around the world. In 2007, Behr, the executive director of The Grable Foundation, founded Remake Learning as a network of educators, scientists, artists, and makers supporting future-driven learning opportunities for children and youth in Pittsburgh, Pennsylvania. Remake Learning Days began in 2016 as a local learning festival with hands-on learning events for children of all ages at libraries, schools, parks, museums, and other community spaces. Celebrating its 10th edition this month, Remake Learning Days have now expanded to 15 different regions in four countries. Behr is also the author with Ryan Rydzewski of When You Wonder, You’re Learning, sharing the science behind the  work and words of Fred Rogers and Mister Rogers Neighborhood, a well-known television show that ran for over thirty years.  This interview has been edited for length and clarity.  

Thomas Hatch (TH): What were some of the key developments and “Aha” moments in your early work at the Grable Foundation and with Remake Learning? 

Gregg Behr (GB): I joined the Grable Foundation as Executive Director 19 years ago in 2006. I followed on the heels of an exceptional executive director, Susan Brownlee, who had led this organization extraordinarily well. By all accounts, the trustees were incredibly pleased with where the foundation was and where it was going. That meant I came into a position as a leader saying, “How do you build on excellence?” To try to answer that question, I spent time out in the community just connecting with people with whom the Foundation had been working. Meeting with teachers, meeting with librarians, and meeting with others involved in the out-of-school space. I asked them, “What could we do that would be helpful to you?” I heard things like “I’m just not connecting with kids the way that I used to.” This was fall of 2006 and at the time I was 32 years old, and at first, I just thought, “Oh, this is just experienced people saying something like ‘the kids these days…”.  But then I began to notice who was saying these things, and I realized I was hearing this from people in different age groups. Some had just started their work, others were 30 years into their careers, and they were all literally saying that kids are different this year than they were last year. I thought that was strange. It was if something was happening seismically in kids’ lives. Sitting here in 2024 it feels naive to say these things, but looking back, in 2006, there were massive changes underway in kids’ lives. They were consuming information differently, producing information differently, seeking affirmation differently, developing identities differently. There was, in fact, something different happening in their lives.

That recognition sparked something and got me asking questions like, if it’s true that something different is happening, how do we support schools and other sites of learning in different ways?  Then, I had a meeting with a colleague at the Entertainment Technology Center at Carnegie Mellon University, and I began to realize that there were a whole lot of other people asking questions about kids and learning but that weren’t traditional educators. They were designers, artists; they were gamers and what we now call “makers.” I started meeting with those folks and began to wonder what would happen if you brought these people together? So I organized a meeting at a breakfast place called Pamela’s. It was just a dozen people, and I was very purposeful inviting 12 individuals from 12 very different fields, including – as examples – a teacher, a gamer, and someone in museum exhibit design. 

It was one of those things where I scheduled it for an hour for, and it ended up going on for 2 or 2 and a half hours. At the end, everyone said, “Oh, my gosh! I can think of 2 or 3 colleagues that ought to be part of this conversation about education locally.” Then I just started convening more of these meetings. I used an email subject line that said “Kids + Creativity,” just giving it a name. Then people started saying “Oh, that’s the Kids and Creativity meeting!” That continued for a couple of years, and it just kept growing and growing. It went from pancakes to bagels, and then we did a “Gong Show” like event in the basement of the Children’s Museum. After that, people at an organization called the Sprout Fund got involved. They were a community foundation-like organization that served as a “think-and-do” tank in our region. They had a 5 C’s model (Convene and Catalyze; Communicate; Coordinate;  Champion) that we still use today that they used to organize these meetings and give some coherence to this growing network of people and organizations.  They said “It will take the grant maker (me!) out of the center to see if there’s a “there there.”

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Gregg Behr presenting about Remake Learning (photo: Howard Lipan)

This story speaks to a number of aha’s. It was an aha recognizing that something different was happening in kid’s lives — that the learning sciences and evidence from neural mapping now tell us was true. It was an aha and realization that we needed to think differently about who ought to be part of the conversation. There was an aha that this 5 C’s model that was originally used to attract and retain talent could be applied to help us build this network of folks involved in education generally and learning innovation in particular. The other aha was the power in shifting from talking about education to talking about learning; a simple thing in some ways, but at the time, it was profound because education conveyed schooling, whereas learning had this much bigger open sense that kids are learning in lots of places. That speaks to the power of words as well. I didn’t come up with the phrase “Remake Learning,” someone at the Sprout Fund came up with it, but, in retrospect, I think the reason that the name Remake Learning has stuck all these years is that using “remake” suggested that we don’t have to transform everything. We don’t have to blow everything up. You don’t have to get rid of everything that you’ve done for your entire professional life or what you studied. There may be some things that are timeless and classic, but we need to remake it for who today’s kids are. That name also wasn’t wedded to any particular thing like STEM or STEAM or maker education or digital learning. It captured all of those things, and it turned out to be a good umbrella for different approaches, different pedagogies, different frameworks, different words that people were using as they thought about innovation and learning in and out of school. That was another important aha. 

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TH: What were some of the challenges you encountered and some of the changes you made as things developed from there? 

GB: Early on, it was important for this new intermediary – Remake Learning – to build trust and demonstrate this isn’t a zero-sum game. It’s not as if the Grable Foundation or other funders are going to now start funding this to the exclusion of other things. Then the folks at the Sprout Fund, in particular, really learned how to work well with other intermediaries in the early childhood space, the mentoring space, and the out of school time space, to see and recognize the work already going on and build on it. For example, they built on things like the Allegheny Partners for Out of School Time. It meant figuring out how something like Remake Learning builds on that work and doesn’t compete with it or replace it. We use words like “partnership” and “collaboration” pretty freely, but it’s really hard work to build trust among people and organizations. 

TH: Yes, it’s really hard work!  Do you have any examples, from the work with your partners, that helps to show what worked for you in building partnerships? 

GB: I suppose it’s not rocket science, but for one thing, we were really deliberate and very intentional about communications. We took advantage of our position in philanthropy and convened leaders of the key organizations at least quarterly so that there was transparency in our communications. We would always meet with food and other things to build relationships and get to know each other a little better, and we tried to engage in genuine conversations to say, “Here’s what we’re doing” and “How do we really help each other?” Just being really deliberate and reaching out to the Allegheny Partners and others to say “Hey, we’re thinking about an event on September 23rd.” Lots and lots of little ordinary things that would engender trust. Then people feel like, “Oh, I’m being heard.” Being deliberate about inviting leaders of organizations to be part of review committees, to create real, community-based participatory review committees for grant making. All of those simple, ordinary things repeated and done in a rhythm helped the Remake Learning team avoid some key problems. It’s a very human, relational enterprise to build out a network. 

TH: I think time and rhythm are really important. How do you plan for that? Did you have in your mind that this is going to take five years or ten years? 

GB: It’s interesting that you ask this question because I think rhythm is often overlooked. If Doncaster, England calls us or Fremont, California, calls, I always talk about the rhythm. I think the rhythm sets expectation. Like every spring we’re going to host Remake Learning Days. Every fall, there’s a Remake Learning assembly, which is kind of like our “State of the Union.” There are four meet ups every month. You can expect communications to come out every Friday. It’s not haphazard — all of the little things create expectations and make it easier for people to connect. thing. Kids need rhythm in their schools. but it’s also important for organizations, for cities, for regions to have a rhythm. Like this is our birthday. This is when we’re going back to school. For the network, creating a rhythm and being deliberate and intentional about it builds a culture; it builds tradition; it builds relationships. It builds all of those things. 

There are a couple other things that I think kept Remake Learning grounded. One of them is that many times over the course of nearly 20 years, Remake Learning has hired consultants well trained in human centered design. They’ve convened members of the Remake Learning network for half-day or daylong retreats or other gatherings so that Remake Learning can ask “how are we doing? “How might we do things better?”  It’s ongoing strategic management with a real sense of human-centered design in it, regularly checking-in with the broader community. 

TH: So often funders and others are focused on the short-term – on generating outcomes in two or three years, but part of what I’m taking away from what you’re saying is that you weren’t focused on a specific time frame; you were focused on creating a set of activities and events that could be sustained to support activity over time, into the future. 

GB: Yes, and I would add that the focus was more about a mindset, an idea. It was about a movement to think about learning across a landscape that supports young people’s passions and interests. The events, the activities, the grants, the communications are all in support of changing mindsets about learning.

TH: But that also entails a foundation, an organization, and people that are willing to say, “We’ll support these activities into the foreseeable future” rather than to say, “We’ll give you a three-year grant.”

GB: Yes, that is true. Remake Learning’s been lucky, and my work at the Grable Foundation plays a significant role in this, but beyond the Grable Foundation, we’ve had support from lots of other funders. Along the way, there have also been many one year and three year grants and other kinds of support for Remake Learning. But because of the steadiness of the support, Remake. Learning has always been able to budget years ahead. That’s very powerful; it’s never had to budget year to year.  

A collage of kids in lab coats

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A collage of kids playing with toys

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Kids in Remake Learning activities (photos: Ben Filio)

TH: What kind of advice do you give other people about how to establish that kind of support? Especially in a context where funders may be more inclined to give a grant for a three-year project than to provide core backbone funding for as long as it’s required. 

GB: I might win a Nobel Prize for philanthropy if I could answer that question! I use the phrase “make yourself lucky” occasionally, but there’s no doubt that you need some funder or, ideally, funders – whether they are individuals, corporations, philanthropies, or municipalities – to recognize that a network or an intermediary organization needs multi-year, discretionary, unrestricted support. Period. That’s the bottom line. If a funder doesn’t get that, you’re in trouble. 

TH: Are there things you’ve done – generating evidence of impact or sharing information – that have helped convince funders to provide that kind of support? 

GB: We use a lot of analogous and proxy examples. When we thought about Remake Learning initially, and its focus on relevant, engaging, equitable learning across our community, the easiest argument to make was to say, “look at what we’ve done collectively in philanthropy in the early childhood space over the past 20 years: we’ve built an intermediary that, in turn, supports hundreds of early learning centers. Look at what we’ve done in the out-of-school time space. Look what we’ve done in arts education space.” We really used those other examples – like the Campaign for Grade Level Reading – to say “these are the types of results we should anticipate when we create a network of schools, museums, libraries, other sites of learning committed to future facing, future driven learning.”

TH: You’ve been doing this work on Remake Learning for twenty-plus years now, but, early on, were there any developments or things you looked at that told you were headed in the right direction or that helped you convince other people to get on board? 

GB: Yes, and I wish we had more, but for one thing, we looked at data from individual organizations. I’ll give you two examples. The Elizabeth Forward School District was deeply involved in Remake Learning early on. They began rethinking how they approach professional development and learning. They sent their administrative teams to go see what was happening at some innovative places here in Pittsburgh at Carnegie Mellon; they went to visit the Quest School in New York City, and to see a media space in Chicago. Then they started reimagining how to use their own spaces. They built a classroom that mimicked the Entertainment Technology Center (ETC) and they were at the forefront of reimagining what school libraries could look like. In pretty short order they started to see some improvements in traditional measures, including math scores and reading scores. Their dropouts went from about 28 or 29 kids a year to 0 or 1. They saw the number of families choosing charter school drop by two thirds. They also suddenly found there was a new energy; there was an agency. People wanted to be in the school, and students were performing at higher levels. At the same time, the Carnegie Libraries of Pittsburgh, like the public libraries in Chicago were at the forefront of imagining what teen spaces might look like. They brought in filmmakers and hip-hop artists alongside librarians, and they filled the shelves not only with books, but also with games and hardware and software. In pretty short order, they saw a two-fold increase of teens coming to the library. There was a massive increase of kids coming back to the library because, in that Mimi Ito way, they wanted to hang out and they wanted to mess around. Then, lo and behold, in the short term, there was something like an 18% increase in book circulation among those kids. Again, traditional measures. So clearly, things were happening, and we could point to those two and lots of other examples. 

Next week: How do you Build a Learning Ecosystem? Gregg Behr on the evolution and expansion of Remake Learning and Remake Learning Days (Part 2)